Wow, what a day we had yesterday. It was amazing to watch the visitor count on the website climb (hours before the video posted to YouTube), sad to watch the server melt under the load and thrilling to watch the order count climb as retailers and customers ordered tens of thousands of diapers yesterday. A truly jaw dropping day from my vantage point. I had no idea that our users could respond in such a strong way in such a short period of time. You are amazing and the combined power of the cloth diapering community is nothing short of phenomenal!
YouTube updated the view count on the announcement video last night. As of right now, they say that the video has over 8000 views. The Cotton Babies YouTube channel (a mere two days old) has nearly 1000 subscribers. The blog subscribers have doubled, Cotton Babies Facebook fans have doubled and bumGenius Facebook fans have climbed to well over 10,000 (30% of those have been added in the last ten days or so). I'm in awe of the response we've had. Thank you so much for believing in the product line!
After processing through some of the feedback we have received about the new diapers, I thought it was important that you hear from me about what is going on with the 4.0s and why we made the changes that we did.
First, let's take a look at what's new in the 4.0.
- Updated hook & loop
- Easy elastic access. Now refreshing your elastic can be accomplished easily even if you have no sewing knowledge!
- Larger sizing... we have always fit average sized babies up to 35 pounds in the 3.0s... but if your baby was chunky, it was quite likely that our diapers weren't going to fit. Now they will.
- Your choice of closures. Some people like snaps. Some people like hook & loop. We thought you deserved a choice.
With the 4.0 release, we also added three new colors to the bumGenius color family - Sweet, Bubble and Noodle. We chose these colors because many customers who purchase bumGenius are first-time parents looking for colors that will fit into their newborn's wardrobe. We've heard from these parents that they wanted cute, coordinating light colors that would be discreet under their baby's clothing. We're trying to take care of all of our customers. The new pastel colors address requests from that group of people. These colors will be available in all of our products soon. We'll start shipping them in the bumGenius Elemental diapers in a few weeks. The bumGenius AIOs and Flip will be close behind.
Now that the functionality changes are behind us, we get to focus on the really fun things - like other colors and *prints*! I'm happy to confirm that both of these things are in progress. We've taken a beautiful, adventurous and high end approach to our new print designs. We've also been investigating some new mediums and ways to apply color to fabric. I have diaper samples right here in my office - my daughter has actually been wash testing and wearing the first version of those samples since last winter. We approved samples a few weeks ago and fabric is actually in production now. As soon as I have a ship date on the real diapers, we'll be pushing that information out to you and to our retailers.
Also, many of you are asking for the return of the bumGenius brights. Like the prints, this has been on ongoing project since we saw the public outcry after they were discontinued. Our production process is large and it involves a number of components so it takes some time to get that machine moving again. We are looking forward to being able to bring those to you soon!
I have mentioned most of this information in various ways on forums and on Facebook in the last twenty-four hours, but wanted to write a blog post so the information was a little more sticky!
I hope you're as excited as I am about the fun things that are up ahead for bumGenius and for the cloth diapering industry. I believe that major things are up ahead for our industry... but that is a post for another time and another day. We have some orders to ship!
Have a great weekend everyone!